Style guides


Here you will find inspiration, tips and guidance for choosing the right shirt – whether you are going to a wedding, want to find the perfect white shirt or are looking for a shirt that suits your style and everyday life. Our guides make it easier to dress right for every occasion.

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Oscar of Sweden style guides

Autumn in Style

When autumn comes, it's easy to think of dark colors and heavy materials, but a stylish wardrobe is built on garments that work all year round - no matter the weather. Our basic range offers classic solid-colored shirts that are always right - from long work days to late dinners.

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Lookbook: Thomas Sjögren

Thomas Sjögren is the Scandinavian master chef who has won both Kockarnas Kamp and Årets Kock. In both competitions he became the youngest winner ever. He grew up in Umeå, but has lived on the west coast for a long time, where he fell in love with cooking.

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